Abstract

This report explores how Management Information Systems (MIS) can transform L’Oréal’s business operations within the beauty and cosmetics industry. With a global beauty market projected to reach $580 billion by 2027, L’Oréal remains an industry leader due to its innovative strategies and expansive portfolio. However, evolving consumer needs for sustainability, personalization, and inclusivity, coupled with increasing competition, necessitate leveraging advanced MIS solutions. The research examines the history of the beauty/cosmetics industry, L’Oréal’s history, target market, and competition through Porter’s Five Forces. Survey insights that reveal customer priorities for digital experiences, AI-driven personalization, and sustainability. Recommendations highlight MIS applications in customer relationship management, supply chain optimization, and predictive analytics to enhance operational efficiency, customer satisfaction, and financial performance.
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